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Godiva's Creative Packaging Design Makes Regifting Cool

It's our favourite time of the year – the time of giving and we think Godiva just make regifting…cool? Yes, cool! This holiday don’t might be something you want to do this season. Dubbed “the box that keeps giving”, the packaging is a genius integration of nesting dolls to encourage generosity.


We love the packaging of these chocolate boxes. It is a perfect use of Godiva’s signature gold and brown colours and manages to leverage its gourmet brand to create a fun experience for all. Credit is due to McCann New York for creatively meeting their goal of making “the brand synonymous with generosity at the holidays”.


Sadly, you won’t be able to give away these chocolates unless you’re in the USA, where they are giving away these boxes to customers. However, look out for their come back in later years in stores! If someone gifted you one of these boxes of chocolates, would you be excited or offended? Would you buy this yourself and who would you give the next box to?